Standing Room Only at Puck’s

Sometimes, it’s best to maintain your independence. Especially now, especially in the music industry.

At a time when certain focus-grouped, demographics-driven major label artists have trouble filling events unless their record company begs, pays, or cajoles enough people to fill the seats, independent music has a real opportunity to shine.

Especially if you’re the kind of independent artist who doesn’t mind doing some good hard legwork.

I was pointedly reminded of this the other night at Puck in Doylestown PA, a hopping little music venue in this postcard-perfect town where Oasis clients Lisabeth and Maggie were having their CD release concert.

Here’s one measure of how healthy an independent act can be when it gets its one-to-one marketing right: the handful of industry invitees on the guest list couldn’t get in to the show until the club had seated all the paying customers. (Which was possible only just barely, and belatedly — the show was so popular.) The house wasn’t faux-sold-out in Hollywood “Special Industry Event” style; it was door-to-door filled with paying customers.

Are Lisabeth and Maggie nationally known? Not to my knowledge. But it was clear from that night at Puck’s that what they may lack in breadth of market they more than make up for in depth. They are favorites in their community, are involved in their community, and their community comes out to support them — and to hear their lovely music.

– Micah

Micah Solomon
President, Oasis Disc Manufacturing