Best-selling author supports his brand — and his bottom line — with DVDs from Oasis

Best-selling author and entrepreneur Rajesh Setty has a knack for making complex business concepts seem simple. His pioneering book Beyond Code was graced by a foreword from none other than “the business guru who created the field,” Tom Peters. His eighth and most recent book, Upbeat!, argues that entrepreneurs can thrive in very down markets.

Rajesh is also a sought-after speaker. But this year, when he realized he was booked tightly with other consulting, start-up, and writing commitments, Rajesh decided that the time was right to release his first training DVD.

“I needed something that could travel in my stead,” he explains. “Something that could get my message out while I am working on other projects. With a DVD, the people who book speaking engagements and events can actually see a preview of my talk. That gives them a lot of comfort to hire me.”

Rajesh settled on an affordable Oasis DVD case for packaging. He enhanced it with full color printing on the disc – just in case the disc and packaging are ever viewed separately from each other. “I want each piece to provide a sense of the project,” he explains. “On the other hand, I wanted to keep the packaging affordable, to permit mass reorders as the need arises.”

He engaged our in-house authoring team to put the finishing touches on the production and bring it together as a cohesive whole.

“Oasis served as a real partner to my team, rather than just a vendor, making everything so simple! I couldn’t be more pleased with the process, or with the result.”

Looking forward now, Rajesh is quite excited about the “whole new set of possibilities” that DVD projects represent – for projecting his personal brand and for enhancing his bottom line as a speaker, author, and entrepreneur.